Fame

In Artblog there is a discussion about the lack of reviews in the Philadelphia media. It may be that the lack of print space given to artists, has everything to do with the fact that galleries tend to spend their advertising dollors on other marketing tools. Artists need for fame in the general press serves their egos more than it might lead to gallery sales. The key to marketing is to understand who the potential customers are. While it may seem that a review helps, who has done the research on the best way to get known? The art world is a small place. Word of mouth is the oldest and best way to get known. Just make good work and find those who aggree with what you do.