The New York Times > Arts > Arts Special > Rebuilding? It's Time for Rebranding

The New York Times > Arts > Arts Special > Rebuilding? It's Time for Rebranding: "The city made a similar concerted effort in 1996 for the Museum of Art's blockbuster Cézanne retrospective, but 'this is cranking it up a notch,' said Gail Harrity, the chief operating officer of the Philadelphia Museum. 'It's always been important to have larger and more-diverse audiences, but these days you can best achieve these goals through innovative marketing efforts.'" wrote Carol Vogel.

The truth of marketing in todays museums is in the hands of a small set of people who only see the role of museums to sell themselves rather then to record the history of art.